Category Archives: Makeup How Tos

Makeup Myth Double Dipping Your Mascara Woman Eye Makeup Feature

Makeup Myth: Double Dipping Your Mascara

Makeup Myth Double Dipping Your Mascara Woman Eye Makeup BlueA common habit for ladies who are running low on their favorite mascara is to “pump” the brush in and out of the tube to get more mascara on the brush. I’m here to tell you: stop doin’ it! This actually pushes air into the tube and dries your mascara out. Before you know it, you’ll have a clumpy mess of what used to be your lash plumping and separating best friend. No bueno!

So what’s the solution? Simple. Twist the brush while it’s inside the tube and get some more black sexy goodness on there. Your mascara will last longer, clump less and cover eyelashes better. Bellissimo! (That’s right. Spanish to Italian. Go ahead and argue with me.)

Genius Halloween Makeup Ideas Feature

Genius Halloween Makeup Ideas

Genius Halloween Makeup IdeasLooking for a great Halloween makeup idea but no clue where to begin? Luckily, the Internet is full of beauty bloggers like myself with inspired ideas on Halloween makeup. Here are some by the look you’d like to get:

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Makeup Myths: The Truth About “Hypoallergenic”

Makeup Myths The Truth About Hypoallergenic Redhead SneezingReady for a rant? We all know marketers do plenty of things to walk the fine line between the truth and what sells – and makeup is one of the most guilty product categories. (Who hasn’t gotten a little pissed at a clearly Photoshopped mascara ad? Seriously, how is that not literally the definition of “false advertising”?!) One seemingly innocent category – the use of the term “hypoallergenic” in cosmetic packaging and marketing materials.

Hypoallergenic cosmetics are makeup products that the manufacturers and/or their marketing teams claim produce fewer allergic reactions than other cosmetic products. Tons of makeup products advertise that they’re hypoallergenic, and in a sense, they’re right – all products available on the retail market in the US are FDA-approved and thus have fewer substances in them that will cause your skin to have an allergic reaction than, say, walking through a recently pesticide-spritzed overgrowth of ragweed. The truth is, there’s no real definition of “hypoallergenic” as far as FDA regulations go. The FDA attempted to regulate the term way back in the 70s, but their rules were later declared invalid. If you have sensitive skin, you know that one product can cause a reaction as easily as another.

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How To Apply Mod Makeup

How To Apply Mod Makeup Twiggy LawsonThe “mod” style of makeup is named as such because it’s an abbreviation for “modern” – ironic now that mod makeup is considered retro. Dated or no, mod has found its way into many high end fashion designer’s collections on the runway and is very applicable for a high-drama look today. Here’s a couple tips on getting the look Twiggy made famous without coming out a big pile of black eyeliner:

Step 1: The Eyelashes

Apply your favorite “omg my eyelashes are HUGE” mascara (I use the old Telescopic + Diorshow trick), let it dry, and make with the fake lashes.┬áMAC has a lovely set of strip lashes, and individuals are cheap at the drugstore. I have a guide on making falsies happen, too.

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How To Highlight & Contour Your Face with Makeup Bronze

How To Highlight & Contour Your Face with Makeup

How To Highlight And Contour Your Face with Makeup Alessandra AmbrosioEveryone has something they don’t like about their face. (OK, maybe not Alessandra Ambrosio.) Contouring is an excellent solution. By “contour”, I mean to change the visual impression of the shapes of your features. Many of us unwittingly contour every day: wing-tipped eyeliner creates the illusion of more angled, exotic eyes, bronzer suggests higher cheekbones, etc. Contouring is a daunting process that most makeup neophytes will probably shy away from, but it’s one of the most powerful tools available in makeup. Highlighting pairs neatly with contouring by drawing light and attention to more flattering areas. In this How-to, I’ll discuss how to cast the right light and shadow on your face.

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