Category Archives: General

Best Geeky RC Toys for Her

Remember those ads showing children receiving gifts, where the boy in the picture is playing with an RC car while the girl holds a doll? I’m sure you are familiar with them. Well, it’s time to make those ads a thing of the past and say it out loud: ladies love gadgets, too. We like smart devices, RC toys, racing, the thrill of competition and even exchanging information about new models and technologies. It’s not a boys’ world anymore. We can handle a remote controller, and we fully enjoy the fun of it. Let’s take a look at some of our favorites:

Continue reading “Best Geeky RC Toys for Her”

E-commerce. Online internet shopping. Laptop and shopping bags. 3d

How Contextual Commerce Removes Barriers to Online Shopping for Makeup

Success in ecommerce is all about eliminating the pesky hurdles standing between shoppers and the products they want. Sellers know their marketing and social media efforts are only worthwhile if customers can quickly and conveniently buy the products they see. The clunkier the checkout process, the higher the chance of buyers bailing before completion.

This is precisely why contextual ecommerce removes barriers to online shopping for the makeup industry. In a world where every sale matters, ecommerce entrepreneurs who are ahead of the curve can eliminate hiccups in the purchasing process to encourage conversions.

Essentially, online cosmetics stores are striving to achieve frictionless commerce however they can. When a customer decides they want to buy a new eye shadow palette or beauty blender on the go, the last thing they want is to engage in a complicated process on their mobile phones. As Marketing Land writes, many sites require online users to first get to the seller’s website, then register. But that’s not the end of the line, because users often have to complete several more steps even after signing in or registering their personal information. This often translates into abandoned shopping carts because it tends to frustrate or confuse potential customers.

Any discussion about frictionless ecommerce must address these challenges and aim to smooth them out for an improved customer experience. In the simplest sense, contextual commerce “means meeting consumers where they have the most interest and intent to purchase, with the easiest checkout experience possible.” Instead of treating social media as promotional, content as informative and your website as sales-based, it’s entirely possible to streamline all these areas into one seamless shopping experience.

Continue reading “How Contextual Commerce Removes Barriers to Online Shopping for Makeup”

d4l-2017-09-3 of 5-1

Prudent Steps To Take After Purchasing Your Engagement Ring

Why Should I Get Our Engagement Ring Appraised And Insured? 

Continue reading “Prudent Steps To Take After Purchasing Your Engagement Ring”

Guilty Money Secrets: Impulse Buys

If you often give in to impulse buying, you’re not alone.
Impulse buying has become a part of our consumer-driven society. You might set out for a loaf of bread and a light bulb but, thanks in part to the power of advertising and the ready availability of credit, you could easily come home with a whole new wardrobe. Buying on impulse is often a guilty little secret, something most of us would prefer to avoid admitting to but have probably done – more than once.

Continue reading “Guilty Money Secrets: Impulse Buys”

goodwipes down there

Every Gym Girl’s Best Kept Secret… @Goodwipes #ad

#ad Ladies, we’re getting super real today.  Faint-of-heart boys might want to cover their ears.

As women, we’re expected to look — and smell — great all the time, even at the gym (thanks to Instagram, where the fit-chicks look polished and fab hip-thrusting 200 pounds). Unfortunately, we can barely navigate the difficulties of life much less a HIIT workout while smelling like a rose. Things just.. aren’t always fresh, especially through a sweat sesh. Continue reading “Every Gym Girl’s Best Kept Secret… @Goodwipes #ad”