One of contemporary life’s greatest pleasures is pointing to something on a screen, sitting back and waiting for it to arrive at your door. That ecommerce has forever changed the way we shop is inarguable.
The business model has transformed the way consumers browse, compare, and purchase products, and this behavior continues to evolve. Now, whether or not that’s a good thing depends upon different things for different people.
Remember those ads showing children receiving gifts, where the boy in the picture is playing with an RC car while the girl holds a doll? I’m sure you are familiar with them. Well, it’s time to make those ads a thing of the past and say it out loud: ladies love gadgets, too. We like smart devices, RC toys, racing, the thrill of competition and even exchanging information about new models and technologies. It’s not a boys’ world anymore. We can handle a remote controller, and we fully enjoy the fun of it. Let’s take a look at some of our favorites:
You were a good shopper this year. You started early, got gifts for everyone from Uncle Al to your bestie’s wily toddler… but lo and behold, somehow we always manage to forget about the stockings. Oops.
Who doesn’t love being stylish for a cause? More importantly, what girl doesn’t love PINK?
Paul Mitchell has brilliantly combined these interests in their fabulous #PINKOUTLOUD campaign, a partnership with Bright Pink which focuses on prevention and early-detection of breast and ovarian cancer in young women.
In support, they’ve released a bunch of fab new styling goodies including my favorite, the official Express Ion Dry+ hairdryer. Not only is it the best hairdryer I’ve ever used (hello, LCD display and FIVE temp/speed settings + diffuser and cool shot), but it’s sups-adorbs and for a good cause to boot!
How can you help support this stylish and generous effort? Here are a few easy ways (2 out of 3 won’t cost you a dime either):
Capture your best pink lipstick selfie, leave a mark on a lover or snap a pic of a friend blowing the world a kiss, and share the images on your social channel with #PINKOUTLOUD to help create social buzz and inspire the women we love to be proactive and seal their long-lasting wellness with a kiss;
Your BFF is killer. She is always available to faux-call you an emergency when you need to escape an awkward social interaction. She’s helped you with your last 3 moves and she somehow knows which ex-boyfriends not to irreparably insult so you can get back together later while maintaining dignity.
Let’s face it: she deserves a better gift than that tired don’t-we-all-love-wine greeting card stuffed with yet another low-effort department store gift certificate. Whether it’s Christmas, her birthday or your bestieversary (yes, that’s a thing), let’s get creative and give her something she’ll really love this time around (and not just fake-squee at).