You were a good shopper this year. You started early, got gifts for everyone from Uncle Al to your bestie’s wily toddler… but lo and behold, somehow we always manage to forget about the stockings. Oops.
Who doesn’t love being stylish for a cause? More importantly, what girl doesn’t love PINK?
Paul Mitchell has brilliantly combined these interests in their fabulous #PINKOUTLOUD campaign, a partnership with Bright Pink which focuses onÂ prevention and early-detection of breast and ovarian cancer in youngÂ women.
In support, they’ve released a bunch of fab new styling goodies including my favorite, the official Express Ion Dry+ hairdryer. Not only is it the best hairdryer I’ve ever used (hello, LCDÂ display and FIVE temp/speed settings + diffuser and cool shot), but it’s sups-adorbs and for a good cause to boot!
How can you help support this stylish and generous effort? Here are a few easy ways (2 out of 3 won’t cost you a dime either):
Capture your best pink lipstickÂ selfie, leave a mark on a lover or snap a pic of a friend blowing the world a kiss, and share theÂ images on your social channel with #PINKOUTLOUDÂ to help create social buzz and inspireÂ the women we love to be proactive and seal their long-lasting wellness with a kiss;
Your BFF is killer. She is always available to faux-call you an emergency when you need to escape an awkward social interaction. She’s helped you with your last 3 moves and she somehow knows which ex-boyfriends not to irreparably insult so you can get back together later while maintaining dignity.
Let’s face it: she deserves a better gift than that tired don’t-we-all-love-wine greeting card stuffed with yet another low-effort department store gift certificate. Whether it’s Christmas, her birthday or your bestieversary (yes, that’s a thing), let’s get creative and give her something she’ll really love this time around (and not just fake-squee at).