Ready for a rant? We all know marketers do plenty of things to walk the fine line between the truth and what sells – and makeup is one of the most guilty product categories. (Who hasn’t gotten a little pissed at a clearly Photoshopped mascara ad? Seriously, how is that not literally the definition of “false advertising”?!) One seemingly innocent category – the use of the term “hypoallergenic” in cosmetic packaging and marketing materials.
Hypoallergenic cosmetics are makeup products that the manufacturers and/or their marketing teams claim produce fewer allergic reactions than other cosmetic products. Tons of makeup products advertise that they’re hypoallergenic, and in a sense, they’re right – all products available on the retail market in the US are FDA-approved and thus have fewer substances in them that will cause your skin to have an allergic reaction than, say, walking through a recently pesticide-spritzed overgrowth of ragweed. The truth is, there’s no real definition of “hypoallergenic” as far as FDA regulations go. The FDA attempted to regulate the term way back in the 70s, but their rules were later declared invalid. If you have sensitive skin, you know that one product can cause a reaction as easily as another.
The “mod” style of makeup is named as such because it’s an abbreviation for “modern” – ironic now that mod makeup is considered retro. Dated or no, mod has found its way into many high end fashion designer’s collections on the runway and is very applicable for a high-drama look today. Here’s a couple tips on getting the look Twiggy made famous without coming out a big pile of black eyeliner:
Step 1: The Eyelashes
Apply your favorite “omg my eyelashes are HUGE” mascara (I use the old Telescopic + Diorshow trick), let it dry, and make with the fake lashes. MAC has a lovely set of strip lashes, and individuals are cheap at the drugstore. I have a guide on making falsies happen, too.
Everyone has something they don’t like about their face. (OK, maybe not Alessandra Ambrosio.) Contouring is an excellent solution. By “contour”, I mean to change the visual impression of the shapes of your features. Many of us unwittingly contour every day: wing-tipped eyeliner creates the illusion of more angled, exotic eyes, bronzer suggests higher cheekbones, etc. Contouring is a daunting process that most makeup neophytes will probably shy away from, but it’s one of the most powerful tools available in makeup. Highlighting pairs neatly with contouring by drawing light and attention to more flattering areas. In this How-to, I’ll discuss how to cast the right light and shadow on your face.
Got an upcoming wedding? A friend’s wedding? Anniversary, party, seminal night out on the town? Many of us ladies have problems trying to properly apply fake eyelashes for a big event. I am normally satisfied enough with my mascaras themselves and my ability to apply them, but for this a big event where I know photos will be snapped all day, some extra definition is in order. Even if you’re not doing anything special – what better time to glam it up than for no event at all, when you can relax and play with it?
Here’s how I go about applying falsies:
Step 1:Get some great false lashes. Individual lashes are VERY hard to apply for beginners, so I use MAC 7 Lash ($11.00), which come in a strip. These are great for several reasons: they look natural because of the varying lengths and separation, and they are reusable unlike the drugstore ones, so they’re a bargain in the end. I also recommend MAC Duo Adhesive ($8.00) for your glue, as it dries clear and not gloopy like cheaper brands.