Tag Archives: fashion

FASHION IS ENTERING THE WORLD OF ECO-FRIENDLY FABRICS

The textile sector is constantly evolving. It is now well known that the fashion industry is often a source of pollution and that the topic of sustainable and eco-friendly textiles is at the centre of continuous debates, especially in the development of new environmentally friendly yarns. In the field of sustainable fine fabrics, the Made in Italy ‘brand’ is making itself felt with several companies and start-ups producing completely sustainable Italian fabrics.

THE PRECURSORS OF SUSTAINABLE FABRICS

There are many studies and projects being carried out around the world for the development of sustainable fabrics. They are artificial fabrics for which a wide range of food waste or plant fibres serve as the raw material. There are numerous sustainable Italian fabrics being produced and they are used by a variety of international companies.

A pioneer of sustainable fashion is Stella McCartney who, in May 2020, launched a collection of biodegradable jeans made from a sustainable Italian fabric. It is an organic stretch cotton free from microplastics and completely compostable, coloured with a surface dye that reduces the use of water and chemicals. 

Another example is Orange Fiber, recognised globally for its totally Italian sustainable fabric. As the name suggests, the brand has patented the first fabric made from citrus fruits. By combining two excellences of our peninsula – fine fabrics and quality agriculture – a light, soft fabric has been created that uses cellulose extracted from the residue of citrus pulp, the waste product that remains at the end of the process for extracting orange juice.

Vegea Srl is another company that, similarly to Orange Fiber, has developed a project for the creation of an ecological and vegetable-based leather, called WineLeather, obtained from the recycling of about 13 million tonnes per year of grape pomace, a waste material from wine production. 

Both the citrus fabric and the wine leather were awarded the Global Chance Award by the giant H&M, a highly prestigious prize given annually to five innovative companies in the field of fashion and in particular, of sustainable fabrics.

THE ONGOING SEARCH FOR SUSTAINABLE MATERIALS

One of the most amazing recent innovations is a fabric that nobody would have dreamed of: a fine fabric made from marble dust. Mare/Morea is a sustainable fabric whose starting point is marble waste. This is a pure material that when mixed with other synthetic components can be combined with all kinds of fabrics as a very strong, lightweight and waterproof coating. 

There are many other companies that are devoting themselves to researching special materials in order to produce new environmentally friendly, sustainable fabrics, without sacrificing the quality and softness of the fabrics. Once again Made in Italy is confirmed at the top of the sector with innovative, recognised projects capable of bringing about real ecological change.  

For more detailed information, see the in-depth article “Ratti and the sustainable operation of its business” by Ratti, now one of the world’s leading players in the production of high-end fabrics and accessories.

How to Market Yourself as an Image Professional

So, you want to be an image professional. You’ve already learned what there is to learn through image consultant training classes. You know what type of client you want. But how do you actually get started? How do you market yourself as a professional?

A lot of this depends on your client base. Are you going after high-powered executives? Stay-at-home moms, who want more style? Salespeople? Professionals?

But your general marketing advice will be the same: You need to network.

Start With Your Own Style Makeover

You are helping others develop their image. They aren’t going to trust you unless you have a great image of your own. Think about the clients you want to attract. Who would they be interested in working with? Cultivating your own image, both in-person and online, is going to be the first step toward building your business.

Build Up Your Social Media Accounts

Pinterest, TikTok, Instagram, Facebook, Twitter; as an image professional, you need them all. But you’ll probably have one place you call “home.” A lot of people use their Instagram foremost, as it’s a great way to get interaction and engagement from people beyond your current reach. Start building up your social media accounts with as much content as possible. You want people to find you.

If you’re operating in person, try to build out your local content as much as you can. If you’re operating online, you can try to build out in avenues that relate to being an image professional; style, fashion, success, business, entrepreneurship, and more. It all depends on your core audience and what you do that’s special.

Print Cards — And Use Them

Your business cards are your calling card. Get a lot of them printed out and start handing them out as frequently as you can. You want people to know what you do. When people talk to you, make sure they get your card; even if they can’t use it, they might as well pass it on. And make unique cards that stand out, not just standard ones. You’ll find that people often appreciate a good or creative business card and they talk about it and show it to other people.

Go to Networking Events

Networking events can connect you with other professionals in your area. You’ll find that there are a lot of small business owners who need a “makeover” in terms of image. There are also a lot of people who are interested in local politics or otherwise need someone to look over their image and make sure it’s polished. You can also go to networking events specifically targeted toward other image professionals; they can give you advice and information about their own marketing tactics.

Be Visible Within Your Community

Go to charity events. Fundraise. Do things to remain visible within your local community. The more people you interact with, the more likely it is that they’re going to want to interact with you. You want to engage people on their level; you want to meet them where they live. Research has shown that people trust people more when they’re engaged with the community and when they’re giving back. And, of course, it’s good for you too!

Write Articles and Guest Blogs

A great way to extend your reach is to start writing articles and guest blogs about being an image professional. When people look you up, they’ll see you as an authority within your space; this is very important for building credibility and trust, especially when you’re just starting out! Write guest blogs, into the local newspaper, or even try to get a column in a local magazine.

Start an Email List

While you’re marketing, don’t forget to collect emails. Email marketing is still one of the most effective forms of marketing today. The more you connect with your audience, the more you enhance their perceptions of you. They will know that you know your stuff and they’ll be inclined to connect with you in the future. Populate your email list with articles about current trends, styles, and concerns. It will show them that you stay on top of current news and it will provide valuable information for prospective clients.

Link Up

Forge alliances with other businesses. Leave business cards in salons and local shops. Connect with other stylists and create a “group.” Look for businesses that your clients might go to. For instance, a lawyer might be able to deliver you referrals to clients who want to clean up their image. It may not seem intuitive to be working in the legal field immediately, but when you think about it, it actually makes a lot of sense.

Take Your Time

It does take time to build a following. Most image professionals will start out with one or two clients. From there, word-of-mouth and their own marketing efforts will grow their book. A lot of your clients are going to be recurring. So, you will develop over time — but you need to be patient. Often, the best marketing is doing a great job for your existing clients.

Because the image profession is blasting off right now, there’s still a lot of work being done in the industry. There have been professional stylists and fashion consultants for many hundreds of years, but the industry is growing rapidly and changing. You will find many opportunities just about anywhere; you just need to know which ones to take.

Disability: The New Face of Fashion & Beauty

The internet has made it easier for people with disabilities to get exposure in the fashion and beauty industries, but there is still work to be done. Over the years, we’ve witnessed the birth of new types of beauty campaigns with more diverse models at the forefront. While in the past, a certain look monopolized the fashion and beauty world. Today we see more shapes and sizes, cultures and ethnicities, and types of disabilities take the stage. The latter is finally receiving more attention and is growing into its own niche. 

From Disability to Stardom
Over the years, several brave pioneers have used their disabilities to their advantage. Rather than viewing it as a hindrance, these individuals have shown the world that disabilities are just a different kind of beauty. Disabled models are quickly becoming the norm, with many major brands and agencies signing them. Here are just a few of the types of disabilities that models have flaunted to take the fashion and beauty world by storm. 

Cerebral Palsy
One of the disabilities that affect many up-and-coming models and many established celebrities is cerebral palsy. Isabella Neville, one of the best-known models, got her modeling break at only thirteen years old. Neville was diagnosed with cerebral palsy when she was 18 months old. Neville was told by doctors she would never walk. However, she ended up walking, dancing, and playing sports. She fiercely paved the way for other people with disabilities to pursue their dreams when she became a model. 

Muscular Dystrophy
Jillian Mercado is thought by many as the first disabled person to make it big in the modeling world. Now an actor and model for CAA fashion, her outlook wasn’t always so bright. The New York native was diagnosed with muscular dystrophy at an early age and had a passion for fashion all her life. After working in the industry for many years, she got her first big break in 2014 for a Diesel campaign and went on to sign a contract the following year. The WHO estimates that 1% of the world needs the assistance of a wheelchair, so seeing this group represented in the beauty industry is quite a big deal. 

Down Syndrome
Down Syndrome is the most common chromosomal birth disorder, according to the CDC. Out of all disabilities, Down Syndrome is probably the least represented in fashion and beauty, but that is rapidly changing. Grace Strobel’s climb to fame is somewhat of a Cinderella story. She went from working in a school lunchroom where she was constantly teased and bullied to getting a dream modeling gig at the age of 24. Today she is the face of Alivia, a groundbreaking fashion label that features prints designed by disabled individuals in their clothing. 

The Future of Fashion
Though there are certainly more talented disabled models gracing the covers of fashion magazines and beauty campaigns in recent years, they are still few and far between. However, because so many brands are now open to hiring models with disabilities, that may soon be changing. It may take a few more years, but seeing more disabled models emerge gives us a glimmer of hope. Above all, the current trailblazers paving the way for people with disabilities in the industry serve as an immense inspiration. 

Choose the Best Sandals for Your Wedding Attire

Every part of your wedding attire, from your dress down to the wedding sandals, matters. If you’re a superbride who already has everything figured out from finding white chair covers for weddings to designing the perfect groom’s cake for your hubby-to-be, you might need a bit of help with the last decision: your shoes. Here’s a quick read to help you in choosing the right wedding sandals for your big day.  

High Sandals

It’s one of the most common sandals you can find in wedding attire. These expose most of the entire feet, especially the sides. The main purpose of these sandals is it adds a lot of inches for women who want to increase a few inches of their height. And because of how your feet are resting, it can accentuate the muscle tone of a woman’s legs, further complementing the height of the person to appear taller. 

Slingback Sandals

You can tell that a slingback sandal is just another version of a high heeled sandal. However, what makes this type of sandal unique is the strap that crosses behind the wearer’s heel. Don’t be confused with this and an ankle-strap sandal because slingback sandals have straps that only hold the back part of the heel, while the ankle-strap completely straps the entire ankle. Usually, these straps are elastic or have a buckle feature for the wearer to adjust the strap if it’s too loose or tight. 

Open Toe Sandals

As the name suggests, this is a sandal where the toe area is exposed. The sandals usually have a simple strap that travels along the top of the toes. With this strap, fashion designers can create eccentric designs such as multiple rocks glued to the top of the strap to suit the wearer. There are also open-toe sandals with a cover at the back part of the heel to conceal the ankles. 

Flat Sandals

For women who have a tough time wearing high heels, no need to worry because there are also wedding sandals that don’t have medium or high heels. The flat sandals usually add a tiny bit of inches to the heels, ensuring that the wearer’s height remains the same. Although it might look simple, some flat sandals have embellished bands that can be placed with crystals or attractive patterns. 

Some women prefer to wear flat sandals because they don’t like the feeling of tip-toeing around all the time. If you don’t feel comfortable wearing high heels, there’s always block heels for you as another option if you want to add a few inches, and still walk around without a problem. Even though block heels add height, it won’t affect your balance since the heel has a wider area than the stiletto. Not only are the block heels easy to walk around, but it also won’t put too much stress on your entire legs.

Women are always particular with the outfit that they wear, even more so if they’re attending special events like weddings. Every piece of clothing they wear should be perfect, and one way of achieving that is with the kind sandal they choose. You can always look for all sorts of wedding sandals in many shops. You just have to choose the right one that would fit your wedding attire well, and you’ll be good to go!

How to Organise and Upgrade Your Closet Without Going Heavy on Your Pocket

Styles change. Bodies change. Your favourite dress has been through the wash so many times the colour faded and the holes can no longer be hidden or repaired. Blouses are missing buttons and a bit too tight. Even the at-home comfort wear needs an upgrade every now and again. It can be embarrassing for the unexpected visitor to see the big stain down your sweatshirt. It doesn’t have to be like that. 

Upgrading and organising your wardrobe can seem a daunting task, but it doesn’t need to be. 

Ditch First 

Set aside a quiet afternoon and go through your clothes. Don’t stop there; accessories and shoes also need replacing. 

Anything old and torn can be binned or repurposed; this includes the old sunglasses and bags. What doesn’t fit also needs to go. Sorry, but you won’t fit back into those jeans you last wore twenty years ago. 

Fashion trends can be a bit odd. What was fashionable for all of five minutes in 2015 is just plain hideous now. You are never going to wear that again. You’re embarrassed, even thinking about leaving the house in something so awful. Don’t hang onto your mistake. 

Throw old and unwanted items onto the floor. Separate piles for donating, bin and repurpose. 

Take Stock

With the old and unwanted items bagged and disposed of in one form or another, you can see what you have and don’t have with more ease. All closets need some essential staple items. Shoes, both flats and heels as well as trainers, sandals and boots. Winter and spring coats. At least one dress for every occasion. These are just one of the few items that may have been thrown out. 

Fire Up the Computer

Or tablet. Or smartphone. Shop from the comfort of your bedroom. It is easier than remembering what you need and less tacky than dragging a list through a clothing store. Doing it in front of your half-empty closet helps you make wise and fashionable choices without any pressure. 

Save Money

Not only is shopping online more accessible, but it is cheaper. Hush Style has a range of women’s clothing and accessories heavily discounted. Don’t let the price fool you. The latest fashions can come cheap when they’re found online. Shopping online eliminates the pesky salesperson following you around with a sales pitch. There’s nothing worse than getting home and taking the tags off to realise you purchased something you really didn’t want or need. It’ll be like another one of those hideous fashion mistakes you just threw away. 

The closet clear-out can be a daunting task. Followed up with shopping, it is easy to come up with excuses to put it off. There’s a need to stay on-trend. The confidence that comes with the latest fashions can impact every area of your life. Cut the stress and expense of a wardrobe upgrade with online shopping. Don’t let the thought of sorting through things and shopping put you off.