Category Archives: Fashion

How to Market Yourself as an Image Professional

So, you want to be an image professional. You’ve already learned what there is to learn through image consultant training classes. You know what type of client you want. But how do you actually get started? How do you market yourself as a professional?

A lot of this depends on your client base. Are you going after high-powered executives? Stay-at-home moms, who want more style? Salespeople? Professionals?

But your general marketing advice will be the same: You need to network.

Start With Your Own Style Makeover

You are helping others develop their image. They aren’t going to trust you unless you have a great image of your own. Think about the clients you want to attract. Who would they be interested in working with? Cultivating your own image, both in-person and online, is going to be the first step toward building your business.

Build Up Your Social Media Accounts

Pinterest, TikTok, Instagram, Facebook, Twitter; as an image professional, you need them all. But you’ll probably have one place you call “home.” A lot of people use their Instagram foremost, as it’s a great way to get interaction and engagement from people beyond your current reach. Start building up your social media accounts with as much content as possible. You want people to find you.

If you’re operating in person, try to build out your local content as much as you can. If you’re operating online, you can try to build out in avenues that relate to being an image professional; style, fashion, success, business, entrepreneurship, and more. It all depends on your core audience and what you do that’s special.

Print Cards — And Use Them

Your business cards are your calling card. Get a lot of them printed out and start handing them out as frequently as you can. You want people to know what you do. When people talk to you, make sure they get your card; even if they can’t use it, they might as well pass it on. And make unique cards that stand out, not just standard ones. You’ll find that people often appreciate a good or creative business card and they talk about it and show it to other people.

Go to Networking Events

Networking events can connect you with other professionals in your area. You’ll find that there are a lot of small business owners who need a “makeover” in terms of image. There are also a lot of people who are interested in local politics or otherwise need someone to look over their image and make sure it’s polished. You can also go to networking events specifically targeted toward other image professionals; they can give you advice and information about their own marketing tactics.

Be Visible Within Your Community

Go to charity events. Fundraise. Do things to remain visible within your local community. The more people you interact with, the more likely it is that they’re going to want to interact with you. You want to engage people on their level; you want to meet them where they live. Research has shown that people trust people more when they’re engaged with the community and when they’re giving back. And, of course, it’s good for you too!

Write Articles and Guest Blogs

A great way to extend your reach is to start writing articles and guest blogs about being an image professional. When people look you up, they’ll see you as an authority within your space; this is very important for building credibility and trust, especially when you’re just starting out! Write guest blogs, into the local newspaper, or even try to get a column in a local magazine.

Start an Email List

While you’re marketing, don’t forget to collect emails. Email marketing is still one of the most effective forms of marketing today. The more you connect with your audience, the more you enhance their perceptions of you. They will know that you know your stuff and they’ll be inclined to connect with you in the future. Populate your email list with articles about current trends, styles, and concerns. It will show them that you stay on top of current news and it will provide valuable information for prospective clients.

Link Up

Forge alliances with other businesses. Leave business cards in salons and local shops. Connect with other stylists and create a “group.” Look for businesses that your clients might go to. For instance, a lawyer might be able to deliver you referrals to clients who want to clean up their image. It may not seem intuitive to be working in the legal field immediately, but when you think about it, it actually makes a lot of sense.

Take Your Time

It does take time to build a following. Most image professionals will start out with one or two clients. From there, word-of-mouth and their own marketing efforts will grow their book. A lot of your clients are going to be recurring. So, you will develop over time — but you need to be patient. Often, the best marketing is doing a great job for your existing clients.

Because the image profession is blasting off right now, there’s still a lot of work being done in the industry. There have been professional stylists and fashion consultants for many hundreds of years, but the industry is growing rapidly and changing. You will find many opportunities just about anywhere; you just need to know which ones to take.

How are Lab-Grown Diamonds Different from Mined Diamonds?

Image Credit – https://imagesource.io/images/lab-diamond-vs-mined-diamond/

Diamonds are two types; the first ones are mined naturally, while the second is lab-grown. When the diamonds are produced in the lab, it only takes about 2 weeks to grow completely. If you are looking for wholesale lab grown diamonds for sale in Mckinney there are a number of options available from where you can easily buy them of premium quality. Lab-grown diamonds look similar to mined diamonds, but they differ chemically. Even a professional gemologist requires special apparatus to tell both types apart. Sometimes magnification is also used to sort out the difference.

The major differences between the two have been stated as follows: 

  1. Price 

A lot of resources are used to set up labs that are able to produce synthetic diamonds. As a result, over the years, we have seen a decrease in the value of artificially grown diamonds. However, the price difference is still noticeable. There is a general perception that real diamonds are more expensive than synthetic ones, while the reality is completely the opposite. 

  1. Value 

The value here refers to the resale value of the diamonds. Similar to gold, people often buy diamonds as an investment;however,one must know the resale value of these stones. Real diamonds retain more than 50% of their original value, while synthetic ones completely lose their value. When you try to resale the lab-grown diamonds, you will get an insignificant amount for them. Before buying any diamonds, it is important that you consult with a professional gemologist. 

  1. Sustainability 

Mining is associated with labor manipulation and ethical issues. In many countries, there are sanctions against the mining industry as it can result in inhumane conditions for the miners. Mining is a difficult job and can also lead to loss of life during the process. Mining is connected to human suffering, and that is why diamond labs were introduced in the first place. There are a few diamonds that are labeled as ethically sourced diamonds, or else people usually rely on the lab diamonds. 

However, the process of making the diamonds in the lab is also a process that can have adverse effects on the environment. Many people also campaign against lab diamonds as they have increased carbon emissions during the manufacturing process. 

  1. Look and Cut

Diamonds are usually hand-chiseled, and that is why the diamonds are available in a number of cuts and looks. To the naked eye, both types of diamonds look identical. If you are an ordinary person and not a stone expert, then you will not be able to tell the two apart. The lab diamonds can have small inclusions in them that are normally not present in the naturally mined diamonds. 

Naturally mined diamonds are finer and may look even shinier than lab-grown diamonds. 

Diamonds are a good way of investing your money, but it is preferable to buy only naturally mined diamonds. These will, over time, retain their value and will also be a statement piece for you.  If you are interested in buying diamonds make sure to contact Shira Diamonds in Dallas.

Disability: The New Face of Fashion & Beauty

The internet has made it easier for people with disabilities to get exposure in the fashion and beauty industries, but there is still work to be done. Over the years, we’ve witnessed the birth of new types of beauty campaigns with more diverse models at the forefront. While in the past, a certain look monopolized the fashion and beauty world. Today we see more shapes and sizes, cultures and ethnicities, and types of disabilities take the stage. The latter is finally receiving more attention and is growing into its own niche. 

From Disability to Stardom
Over the years, several brave pioneers have used their disabilities to their advantage. Rather than viewing it as a hindrance, these individuals have shown the world that disabilities are just a different kind of beauty. Disabled models are quickly becoming the norm, with many major brands and agencies signing them. Here are just a few of the types of disabilities that models have flaunted to take the fashion and beauty world by storm. 

Cerebral Palsy
One of the disabilities that affect many up-and-coming models and many established celebrities is cerebral palsy. Isabella Neville, one of the best-known models, got her modeling break at only thirteen years old. Neville was diagnosed with cerebral palsy when she was 18 months old. Neville was told by doctors she would never walk. However, she ended up walking, dancing, and playing sports. She fiercely paved the way for other people with disabilities to pursue their dreams when she became a model. 

Muscular Dystrophy
Jillian Mercado is thought by many as the first disabled person to make it big in the modeling world. Now an actor and model for CAA fashion, her outlook wasn’t always so bright. The New York native was diagnosed with muscular dystrophy at an early age and had a passion for fashion all her life. After working in the industry for many years, she got her first big break in 2014 for a Diesel campaign and went on to sign a contract the following year. The WHO estimates that 1% of the world needs the assistance of a wheelchair, so seeing this group represented in the beauty industry is quite a big deal. 

Down Syndrome
Down Syndrome is the most common chromosomal birth disorder, according to the CDC. Out of all disabilities, Down Syndrome is probably the least represented in fashion and beauty, but that is rapidly changing. Grace Strobel’s climb to fame is somewhat of a Cinderella story. She went from working in a school lunchroom where she was constantly teased and bullied to getting a dream modeling gig at the age of 24. Today she is the face of Alivia, a groundbreaking fashion label that features prints designed by disabled individuals in their clothing. 

The Future of Fashion
Though there are certainly more talented disabled models gracing the covers of fashion magazines and beauty campaigns in recent years, they are still few and far between. However, because so many brands are now open to hiring models with disabilities, that may soon be changing. It may take a few more years, but seeing more disabled models emerge gives us a glimmer of hope. Above all, the current trailblazers paving the way for people with disabilities in the industry serve as an immense inspiration. 

Things to consider while buying Charms jewellery

Sentimental gifts are always a great choice of a gift because they are meaningful, personal, and will be cherished for a long time. Nomination charms sales are here that are perfectly priced for gifts, yet being gorgeous enough to be truly exceptional – and we’ve put up this quick buying guide for those special people in your life.

Charms are wearable memories that can be incorporated into necklaces, bracelets, rings, and earrings. While charm jewellery is popular right now, it’s a centuries-old tradition. Queen Victoria is supposed to have worn a charm bracelet that was so beautiful and popular that prompted a renowned jeweller to create the famous bracelet in 1889. Finding charms that speak to you is the most crucial thing. You’ll never want to take charm jewellery off if you can find personal meaning in it. This online guide will help you find suitable charms based on your personal taste and unique fashion statement.

Choosing the most suitable charm and design

At first, choosing the authentic charm based upon your preference must be considered before buying the charms jewellery. It can be individual charms, customisable charms or novelty charms. Individual charms represent different meanings – single charms can be used as memory aids; when linked together, they tell a story about the wearer’s life. This idea is perfect when based upon specific memories or sentiments that remain with you forever.

A particular design, shape or style represents an icon of memories to set a tone to your style and adds character to the personality. For example, customisable charms that are engraved or date marker is the perfect way to mark a milestone. Whereas, novelty charms are more luxurious with embodied rhinestones, representing unmatched class and royalty.

Finding the best quality material

Buying quality jewellery that looks good can be a challenging process. The quality comes from genuine craftsmanship and brand loyalty. Hence worth the premium and exclusive. Gold can usually overwhelm certain gems, but their elegance is incomparable. Silver contrasts sharply with topaz, rubies, pearls, amber, marcasite and many other gems. Sterling silver also requires less maintenance and is very durable. Therefore, it proves to be a winning bet, especially for long-term jewellery purchases.

Getting the best deals

Buying at best deals from online or physical shops on Black Friday or Christmas holidays can be a significant plus point for gifting your loved ones. It is smart budgeting, especially if you already have the gift planned out in advance. Anyhow, finding a reputable jewellery store instead of raising prices is not as simple as driving to the mall. Fortunately, though, the best prices can be found online.

Finally, choosing to spend your hard-earned money on things that are always in demand can be very rewarding, even if you give it to others. As long as you know what to look for and remain within your budget by finding something as lucrative as Nomination charms sales, jewellery is a perfect choice every time.

Essential Equipment for That Clothing Company Needs

Owning a clothing company can be extremely fun and rewarding. You can use your creative flair to produce stunning items that your customers love. You can make a bold statement in the fashion industry using your expertise.

However, being an entrepreneur in any industry comes with its challenges. With the increasing number of people starting their own businesses, the competition if rife. As a fashion entrepreneur, not only do you have to navigate the complexities of setting up a small business, but you have the added difficulties of finding the right suppliers, testing samples, and making sure your clothing fits perfectly to a wide range of body shapes and sizes.

To make it as simple as possible, here is a list of the essential pieces of equipment that every clothing company needs in order to succeed.

Sewing Machines

Any fashion-focused business must have high-quality sewing machines or embroidery machines in their factories. Without either of these pieces of equipment, producing your clothing would be pretty much impossible. Depending on the number of staff in your business, you might need several of each.

Scissors

Scissors are a small, yet essential item for your clothing company. In order to quickly and neatly cut up your fabrics or make any final snips and adjustments to your pieces, you’re going to need a good pair (or several pairs) of strong scissors.

Craft Knifes

For the times when scissors just won’t do the trick, it’s helpful to have some craft knives to hand. They are usually much sharper, and can create neat lines for high precision cuts.

Mannequins

Clothing can look completely different when it’s laid out on a table compared to how it appears on a human body. Having mannequins in your factory helps you to identify if any changes need to be made to the style, size, or fit of your items before they are launched.

Needles and Pins

You’re going to need some replacement needles in case one of your sewing machines breaks. Your employees may also require different types of needles for specific fabrics. Pins are going to be handy for keeping various pieces of fabric in place if you need a temporary placeholder before you sew the final seams of your items. You might also use pins to hold your products in place on a mannequin to visualize how certain items are going to look together.

Computer

Every clothing brand will need a computer for multiple reasons. Firstly, you’re going to need a high-quality website so your customers can shop your pieces. You can also use digital graphic design programs that will help you create stunning clothing items and visualize how they are going to look prior to producing them. This will save you time and money manufacturing hundreds of products that don’t actually look that great in person! Finally, your computer will be required to log in to your various social media accounts, on which you can share updates on your latest launches, interact with customers, and build a strong and positive brand reputation.