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How to Market Yourself as an Image Professional

So, you want to be an image professional. You’ve already learned what there is to learn through image consultant training classes. You know what type of client you want. But how do you actually get started? How do you market yourself as a professional?

A lot of this depends on your client base. Are you going after high-powered executives? Stay-at-home moms, who want more style? Salespeople? Professionals?

But your general marketing advice will be the same: You need to network.

Start With Your Own Style Makeover

You are helping others develop their image. They aren’t going to trust you unless you have a great image of your own. Think about the clients you want to attract. Who would they be interested in working with? Cultivating your own image, both in-person and online, is going to be the first step toward building your business.

Build Up Your Social Media Accounts

Pinterest, TikTok, Instagram, Facebook, Twitter; as an image professional, you need them all. But you’ll probably have one place you call “home.” A lot of people use their Instagram foremost, as it’s a great way to get interaction and engagement from people beyond your current reach. Start building up your social media accounts with as much content as possible. You want people to find you.

If you’re operating in person, try to build out your local content as much as you can. If you’re operating online, you can try to build out in avenues that relate to being an image professional; style, fashion, success, business, entrepreneurship, and more. It all depends on your core audience and what you do that’s special.

Print Cards — And Use Them

Your business cards are your calling card. Get a lot of them printed out and start handing them out as frequently as you can. You want people to know what you do. When people talk to you, make sure they get your card; even if they can’t use it, they might as well pass it on. And make unique cards that stand out, not just standard ones. You’ll find that people often appreciate a good or creative business card and they talk about it and show it to other people.

Go to Networking Events

Networking events can connect you with other professionals in your area. You’ll find that there are a lot of small business owners who need a “makeover” in terms of image. There are also a lot of people who are interested in local politics or otherwise need someone to look over their image and make sure it’s polished. You can also go to networking events specifically targeted toward other image professionals; they can give you advice and information about their own marketing tactics.

Be Visible Within Your Community

Go to charity events. Fundraise. Do things to remain visible within your local community. The more people you interact with, the more likely it is that they’re going to want to interact with you. You want to engage people on their level; you want to meet them where they live. Research has shown that people trust people more when they’re engaged with the community and when they’re giving back. And, of course, it’s good for you too!

Write Articles and Guest Blogs

A great way to extend your reach is to start writing articles and guest blogs about being an image professional. When people look you up, they’ll see you as an authority within your space; this is very important for building credibility and trust, especially when you’re just starting out! Write guest blogs, into the local newspaper, or even try to get a column in a local magazine.

Start an Email List

While you’re marketing, don’t forget to collect emails. Email marketing is still one of the most effective forms of marketing today. The more you connect with your audience, the more you enhance their perceptions of you. They will know that you know your stuff and they’ll be inclined to connect with you in the future. Populate your email list with articles about current trends, styles, and concerns. It will show them that you stay on top of current news and it will provide valuable information for prospective clients.

Link Up

Forge alliances with other businesses. Leave business cards in salons and local shops. Connect with other stylists and create a “group.” Look for businesses that your clients might go to. For instance, a lawyer might be able to deliver you referrals to clients who want to clean up their image. It may not seem intuitive to be working in the legal field immediately, but when you think about it, it actually makes a lot of sense.

Take Your Time

It does take time to build a following. Most image professionals will start out with one or two clients. From there, word-of-mouth and their own marketing efforts will grow their book. A lot of your clients are going to be recurring. So, you will develop over time — but you need to be patient. Often, the best marketing is doing a great job for your existing clients.

Because the image profession is blasting off right now, there’s still a lot of work being done in the industry. There have been professional stylists and fashion consultants for many hundreds of years, but the industry is growing rapidly and changing. You will find many opportunities just about anywhere; you just need to know which ones to take.

7 Time Management Tips That Really Work for Beauticians

A day in a beauty salon is quite busy, and it is necessary to be good at time management. Otherwise, there will be delays, your clients will become anxious or angry, and the whole business could end up on the brink of collapse if you are not careful.

From managers to staff, a beauty salon should run like clockwork. Below, you will find a list of seven valuable time management tips. Incorporate them and create a proper time management strategy so that your beauty business can go back on track.

Avoid Procrastinations

Procrastinations are the first item on the list. It is simple to lose track of time when you have the tendency to procrastinate by spending time browsing social media, chit-chatting with your coworkers (this also disrupts their work), and doing other work-unrelated stuff.

Spend some time identifying what leads to procrastination, and whether you can eliminate these distractions so you have fewer excuses not to do your work. 

Schedule Appointments Using Tools

Interactions with customers can be quite taxing, and that applies to a stage where they are not even inside a salon but are booking an appointment. 

A beauty salon would benefit from a scheduler app that can send reminders to clients about their appointments. Accessing a beautician’s profile and selecting a fitting time frame to book an appointment also eliminates the need of arranging the appointment over a phone call or coming to a salon in person and disrupting work.

Considering how many customers come in a week or a month, a scheduling tool that automates booking and eliminates certain redundant processes is a great investment to improve time management.

Delegate or Outsource

Struggles to finish work on time are not always related to issues like procrastination. In some cases, it is simply having too much work on your hands, and no time management tricks can help you circumvent the problem.

Outsourcing or delegating others to take care of certain tasks is the way to go in such situations. For example, if, in addition to running the salon and having clients of your own, you also take care of accounting, hiring an accountant would make sense.

In a similar vein, if there are too many customers and your current staff is overworked, do not push it and hire a new beautician or two and share the workload among everyone. 

Establish a Routine

Establishing a routine is a good way to avoid time management problems. For one, you will have a clear idea of what your day is like, and you will have an easier time finishing tasks. It is recommended to create a schedule a day in advance. Or, if you feel like it, prepare one for the upcoming week while it is still the weekend. 

Having a routine also comes with other benefits, such as not feeling lost as much. Jumping from one task to the next and creating a frantic atmosphere will not bode well. Instead, work on creating a routine so that you know what to expect when you enter a salon in the morning.

Watch the Clock

Not paying attention to the clock is another problem worth a shout. Busy beauticians go from one customer to the next. After finishing, they need to clean the workspace so that they can see the next client. 

However, dilly-dallying even for a minute or two instead of cleaning the workspace can cause delays because your next customer is already entering a salon, and you forgot to look at the clock and did not realize what time it is.

It is common to check one’s smartphone to check the time, but it would also help to have a wall clock. A wristwatch is another consideration, though it might get in the way of your work. 

Take Breaks When Necessary

Regular breaks should be part of your routine, particularly as a hairdresser or stylist who has to stand. For someone like nail artists, their job is a bit easier because they can do it while sitting down.

Having said that, overworking can be a real problem regardless of what your niche is. Adjust your schedule so that there is enough time to relax. 

Take Care of Disruptions

Thankfully, disruptions in beauty salons are not that common. You make arrangements with most customers in advance, but there might still be some that come in at random and ask for an available appointment time. It is important to deal with such clients in a timely manner so that a beautician can continue with their work.

Another disruption example could be running out of products and tools. As a rule of thumb, it is recommended to check supplies regularly to ensure that there is enough left for the day so that you do not have to leave a client and go for a refill.

4 Ways To Put a Lid on Debt Collection Calls

When a person owes a debt, they know it must be paid. What happens if a debtor cannot pay their debts and the bills start to pile up quickly? Unfortunately, the collections calls can become overwhelming. Individuals who owe money need to be aware of the steps they can take to stop these calls and ensure they are not bothered further. 

Unexpected Issues Can Cause a Person to Be Unable to Pay Their Debts

Most people do not want to get into debt, but there is sometimes no other option. If a person gets in too deep into debt, they may find unexpected issues arise that prevent them from being able to honor their payment plan. Those who cannot pay their bills should seek help from Debt Legal Defense

The loss of a job and an unexpected illness can both wreak havoc on a person’s ability to pay the debts they owe. If a person finds they cannot pay their bills, they need to call the debt collector right away and let them know. 

Four Ways to Stop Debt Collection Calls

Some people do not realize they have certain rights when it comes to debt collection calls. There are ways individuals can get these calls to stop, and it is important a person takes action as soon as possible. 

Unfortunately, ignoring the calls will not make them stop. Individuals should learn about the following options for stopping debt collection calls before they begin occurring frequently. 

1. Ask the debt collector to provide proof of the debt. A Request for Validation must be honored, and the debt collector cannot call again until they have fulfilled this obligation. 

2. Individuals can also write a Cease and Desist letter. This letter prevents the debt collector from calling again. It is important to note that the debt collector still has the option of contacting a debtor regarding the filing of a lawsuit. 

3. Hiring a lawyer is another option for stopping debt collection calls. A lawyer will help a person fight the debt in court or can help them pursue bankruptcy, which could absolve them of the debt. 

4. Bankruptcy is the answer for many people who are sinking into debt. Once bankruptcy has been approved, the debt collectors are not allowed to call the debtor or contact them in any way. 

Schedule a Consultation Appointment

After a person has found they cannot afford to pay their debt, it is important they contact the business they owe right away. Sometimes, a person will find they are able to obtain payment arrangements that can help them get their payments back on track. 

A consultation appointment with a lawyer will allow individuals to learn about their rights as a debtor. Individuals will also discover information on the steps they need to take to get the debt collector calls to stop. 

The lawyer will review their client’s financial records, including the debts owed. In some cases, it is in the best interest of the debtor to file for bankruptcy. Multiple types of bankruptcy are available, depending on the individual’s situation. 

If you are in over your head with mounting debt and the collection calls will not stop, there is help available. Speaking with a lawyer will allow you to learn about the options that are available and how they can help you overcome the debt. Now is an ideal time to get started on the process of overcoming debt and stopping the harassing phone calls. 

Importance of air conditioning services in industries

Air conditioning is a technology that changes air characteristics under good and comfortable conditions, making it indispensable in daily life. Without it, the quality of life will be greatly affected. It is very popular in every family and very important. They can be used in all climatic conditions and usually require maintenance to keep them in working order at all times. Maintaining air conditioning systems has become as important as many service centers in cities. In cities, some people work hard to create websites that can contact them when necessary. Professionals get the best quality service.

Why is air conditioning important?

Efficiency

Studies have shown that air conditioning can improve a person’s work efficiency. At room temperature, the quality of the work done is limited. When conditions improve, efficiency will disappear. A person knows how to work quickly, and therefore can provide more.

Physical health

Where the air is installed, the air will be filtered and purified. Many types of particles and dust enter the air naturally and may be harmful to human health. They dealt with this problem very effectively. Some air conditioners can filter all types of microorganisms, smoke, and bacteria. This means you can add value to your life and prevent diseases.

Low noise

In places without air conditioning, users prefer to use fans. Fans can make noise and interfere with normal operating conditions. This makes air conditioners more popular with fans. Keep doors and windows closed to keep outside noise low. In addition, there is no noise, so work or sleep will not be interrupted unnecessarily.

Safer Home

When we build a home, we usually keep the doors and windows closed. This improves safety because it is much more difficult for people entering the home with doors and windows closed and locked than those who open the door to cool your house.

A good place to exercise

Air conditioning can help by creating a cool and comfortable indoor sports environment. After exercising, step on a treadmill or lift weights instead of exercising. After all, no one wants to exercise in a greenhouse.

Less insects and parasites

Did you know that you can use air to keep fleas away from your dog? Air-conditioning filters prevent insects from entering more effectively than open windows. This will not only protect you (and your pets!), but it will also keep your house clean.

Improve sleeping

We sleep better in cold weather, and air conditioning is the perfect answer! We learned earlier that there are many techniques to help you fall asleep better, one of which is to keep the bedroom cool.

Protect electronic devices from overheating

Although we know when the body gets hot, electronic devices cannot always tell us when it gets hot. Heat can seriously damage electronic equipment, such as shorten the service life and lose data.

Increase productivity

Have you ever had a few days where you seemed to be procrastinating because the weather was uncomfortable? The air conditioner can solve it! By keeping your mind clear and preparing for tasks, air conditioning can improve employee comfort.

Reduces the risk of dehydration

Lower temperature means less sweating. What many people don’t realize is that when we sweat, we lose a lot of water. When doing outdoor activities under extreme conditions, be sure to keep adequate water. However, you can avoid this by enjoying an air-conditioned room.

Reduce the risk of heatstroke

Hundreds of people have died of heatstroke. Regarding disease prevention and control, it said: “Air conditioning is the most important protective factor to prevent heat-related diseases and deaths.

A Guide To Buying International Beauty Products Online

The international beauty industry is booming, thanks in part to the worldwide adoption of e-commerce. What was once a niche market has quickly become a global phenomenon as more and more consumers are buying products online. In fact, according to the Cosmetics Consumer Behavior report of 2016 to 2019, the average annual expenditure on cosmetics and perfumes is approximately 197 dollars per consumer in the United States. Purchasing these cosmetics and beauty products online can help save money and time. But there are a few things that you should be aware of when buying products internationally. Here are some tips on how to buy cosmetics abroad and receive them in the best and timeliest manner. 


Consider freight insurance
Freight insurance can be an important part of your shipment because it covers your products while in transit. Most of the shipping carriers or freight companies provide insurance for goods in transit, but you must ask for it. You can buy this insurance through the carrier, or you can select a third party to take care of this process for you. In either case, check that the company providing the insurance is reputable and trustworthy. You can do this by asking around to see if anyone has used their services before, do an Internet search, or read some online reviews. If you purchase a third-party policy, check that they are licensed and fully insured to work with international shipments.


Ship with a trusted Ecommerce carrier
Many shipping companies offer international shipping, but not all of them are trustworthy or reliable. You also have to be aware of scammers and theft issues. Therefore, take time to do your research and select a company that you can trust to do the shipping. You can start by checking reviews online and choosing companies that have been in business for several years. A trusted carrier will also help you know your shipping fees according to the size and weight of your products since they have a calculator that can determine this information. They can also give you an exact shipping quote and delivery dates. This will help you know exactly how much to pay for the shipment and when it is expected to arrive.


Be aware of export and import regulations 
Many countries have strict laws regarding cosmetics being shipped internationally. Export control laws differ from country to country, so it always pays to know what is allowed and not allowed before purchasing from an international company. The types of products you can and can’t ship internationally will change from time to time, so it’s good to stay updated with the rules, regulations, and procedures of specific countries before buying items. You should also read what goods are allowed for shipping from certain countries because they may have stricter laws when it comes to certain products. For example, if you are buying your cosmetics from China and want to have them sent to the U.S, you have to be aware of the import and export rules of both countries.


Know your products before buying
Different countries have different ingredients that are allowed to be used in cosmetics, as well as different laws regarding preservatives and animal testing. If you know what ingredients or shipping regulations from a specific country ahead of time, it will make purchasing and shipping easier when the time comes. For example, if you buy a chemical-based product from a different country that is not allowed to be shipped overseas, your product will most likely be returned to the sender. 
With the above tips, you will be able to purchase your cosmetics and beauty products from different countries with confidence, and without fearing any issues with your shipment. Being aware of the rules and regulations when buying cosmetics abroad can help you save money, time, and effort.