I’ll tell you a secret: I color my hair at home. It’s a beauty no-no, I know – but to pay 6x less and come out with color that’s more like what I wanted to begin with, I’ll take it.
As such, I’m always searching for a great at-home color. In my pre-redhead days, Feria in Diamond Blonde was the best blonde I found – it’s not too bright but not remotely ashy, a natural-looking warm color. (In case you’re curious, when I don’t use henna, my new red-hair standard is Feria Mango. If you want an intense, bright, orange-red, this is for you.) The new standard in at-home color is to include a moisturizing conditioner to use after coloring, and Feria’s is thick, luscious and leaves my hair amazingly soft.
Feria claims to be “shimmer enhancing”, and my hair does look beautifully shiny after coloring; however, the effect could just be all the extra moisture from the included conditioner giving my hair body. Before using this hair color, I’d continually highlighted my hair every month with a platinum color, and it eventually became an overyellowed Britney-esque shade. (Ew.) After using Feria, it became a bright, beachy, natural-looking warm blonde. After using Feria Mango to achieve a pleasant red shade, I can say they both produce warm color and drastically increase shine.
The verdict: 10/10 – the best at-home color I’ve found! Grab it in your color.
L’Oreal Feria Multi-Faced Shimmering Hair Color sells at Amazon.com for $10.51.
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