The mineral makeup craze is at its peak right now, and even drugstore brands are jumping on the boat. Maybelline has their own mineral makeup line, and Physicians’ Formula has had mineral versions of their makeup for awhile now.
Physician’s Formula tested several angles with the talc free shadow I tried, featuring both the classic loose-powder approach popular among mineral makeup companies and the wet-to-dry function so often used for eyeshadow. With this ADHD marketing approach, I didn’t know if I was buying a liquid, powder, gel, creme, or rocket fuel. Well, it’s definitely a loose powder – I spilled makeup all over my pants just opening the damn thing.