#HotGirlSummer took the world by storm in 2019, and why not? The message resonated with women everywhere who’ve spent their lives hearing, “be beautiful – but don’t look like you’re trying.” “Be sexy – but don’t flaunt your sexuality, that’s slutty.” We cannot win by definition.

#HotGirlSummer was a fun, playful concept that took that idea back and said, be who you want and don’t be afraid to show everything that goes into that. Literally, no shame in your game. Continue reading Forget #HotGirlSummer, let’s do #BasicAsFall →