Think Your Makeup is Expensive? Think Again

I’m pretty thrifty. I make my iced coffee at home in the kitchen instead of running to Starbucks, I drive a hybrid to save money on gas, and my wardrobe is still pretty packed with items I wore back in high school. Don’t judge me – hey, it still fits!

With that in mind, thirty dollars for a tube of mascara or $13 for a single eyeshadow seems like a lot of money to me, and I’d imagine to most other people too. It’s insane how much money we ladies often spend on makeup alone. However, if you think you’re spending a lot…think again.

The company H. Couture Beauty sells some of the most expensive makeup in the world: their mascaras average at $589 and their lip colors usually run around $150. Other products in their line: a lip plumper for about $348 and a lip liner for $120. These two do each come with one free refill, though… How generous.

In 2006, one customer even splurged and requested that their mascara and lipstick be customized with blue, white and pink 18-karat diamonds. This customization costs about $14 million. Doesn’t it make you appreciate that pathetic little tube of drugstore mascara that seemed so overpriced?