You’ve heard the hype everywhere: the Naked Palette is by far one of the biggest beauty products to emerge in the last few years. Heck, they’ve got 3 of them now, and offshoot palettes (plus knockoffs from other brands) to boot. But why is the Naked Palette the name on everyone’s lips?
Here are several reasons why Urban Decay’s Naked Palette has been so successful:
It’s called NAKED, people. And suggestively named beauty products have done very well (BeneFit They’re Real, NARS Orgasm [don’t forget they also have Orgasm in “The Multiple” – dare to dream], Too Faced Better Than Sex, Essie After Sex, Urban Decay Pocket Rocket, Soap & Glory Sexy Motherpucker…), probably because they grab your attention like nobody’s business. Lots of the NAKED shades keep this theme, with names like Nooner, Native, Virgin, Streak, Trick, and Perversion. Nau-ghty!
The shades in the NAKED Palette and its similarly nude brethren are impossibly neutral and will work for almost anyone. Plus, they have a variety of finishes included within the palette, including matte, glitter and satin.
Urban Decay ain’t cheap, honey. One shadow is $18. In the NAKED Palette, you got 12 eyeshadows, a Good Karma Eyeshadow Brush, and a primer potion for $54. That’s a good buy no matter how you slice it.
Urban Decay is known for making quality eyeshadows, so you know what you’re getting in the Naked Palette is gonna be good stuff. But it’s also known as a brand that makes tons of wild, out-there, extreme colors, so Naked was a big leap in a different direction for them and made lots of their loyal fans and newcomers alike take notice.
Here’s a breakdown of the current NAKED palette lineup:
- NAKED Palette, the original
- NAKED2 Palette
- NAKED3 Palette
- Naked On The Run Palette
- Naked Flushed Palette
- Naked Basics Palette
- Tons of random NAKED eyeshadows, liners, blushes and glosses, and
- The NAKED Vault – everything Naked in one go!
Have you been collecting Urban Decay’s NAKED goodies, or have you tried any? What do you think?