Tag Archives: women entrepreneurs

How To Keep Your Photography Business Running During The Lockdown

If you are a photographer, chances are you are currently experiencing the hard blows that the pandemic has brought into your source of living. In a line of job where having close contact with clients as well as attending gatherings have temporarily been taken out of the picture, it is normal to feel anxious about the future of your business. 

As bleak as the situation seems to be, however, there are always efforts that can be done to at least keep things moving. For the photography industry, not all of them may be income-generating, but hey, if you plan them well, every initiative can bring good to your business. Check out some of the things you can occupy your time with to keep yourself afloat.

1. Work on your backlog.

There’s no better time to finish your backlog more than now. Not being able to go out and shoot for new clients is a big drag, but at least you can focus on editing your already existing files without distraction! This way, you can start with a clean slate once all of this is over—and you can even leave some clients impressed by turning over their photos early! Consider this a good but subtle PR move. With how uncertain things are, no one can actually be sure how the situation will be once society starts “opening” up again. New clients might be scarce, so it’s best to give your current ones a little bit of extra to keep yourself on their radar.

2. Advertise yourself better.

Don’t have a blog? Maybe your website and portfolio need some much-needed updating. Roll up your sleeves and use the time to work on them. These efforts may not translate directly into quick bucks, but they can help make your brand work for you. If there is a time when advertising yourself is more important than ever, it is now. Launching a blog or revamping your portfolio can tell people of your expertise and help you build your authority in the industry. Create unique content that can tell people why you are unique in the niche. Get inspiration from what you see on social media. Many photographers and editors have been posting a variety of content like creating layouts from things they can use at home. Maximize the perks the internet offers. After all, it’s the window that keeps people aware of what’s going on outside while everything is still shut down. Take advantage of it.

3. Improve your skills.

When was the last time you actually had the time to refresh your skills? Just because you do not have any gigs doesn’t mean you should stop working on what your business offers. Be productive and finally finish that module you’ve left hanging or train yourself to do a new style of editing. Who knows? You might actually earn from offering a new skill once things are looking more helpful in the business front.

4. Be creative with what you offer.

Entirely creating a new slew of services might be tough, but if you are really set on generating revenue during this time, then you’ll have to think of new offerings that can help you earn. These things don’t need to be complicated at all—the key is to look at what is already working for you and your business and maybe taking parts of it that you can do in the comforts of your own home.

Obviously, you can’t go out right now to do actual shoots, but what if you offer to do some professional editing of images instead? So many people are being very creative at the moment and taking photos of their quarantine journey—reach out to them and ask if you can tweak your photos for them. Maybe even offer to curate the shots that they can use for an online photo album. How about offering to do a series of online seminars about photography? You can do one for couples who want to do their pre-nup at home or create a class teaching about how to take professional-looking photos using their mobile phones. The good news is that so many are being active in sharing content online now so there is actually a demand for these things. The possibilities are endless.

A lot of industries have taken a hard hit from the pandemic. And while it is easier to panic because everything seems up in the air, wise business owners are always looking for ways to be one step ahead of everyone. Don’t forget to be productive, regardless of whether your efforts can give you revenue or focus more on brand-building. Of course, you should also take the time to think about your future plans once operations switch back to being Business As Usual. Always have a plan for the worst-case scenario—for example, there is a high chance that you might still not get the same amount of clients because big events and gatherings might still be regulated. Do not be afraid to adapt. Your creativity (in the business-front) is important now more than ever.

Top 5 Things to Consider When Establishing Your Haircare Business

Are you planning to engage in the selling of cosmetics products and exploit the booming market? One option you can choose is developing a line of private label hair products. At low capital, you can start a haircare business you can nurture and expand to unlimited success.

The growing focus of consumers on personal grooming and healthy lifestyle led to sustained growth in the hair care market. Due to this trend, the sector will achieve a compound annual growth rate of 3.35% to reach $116.33 billion by 2024. If you are planning to enter the market, your chance of success is very high. This article offers tips on how to establish your haircare business to help you start on the right track.

Different Niches to Consider in Your Business

The haircare market is very competitive, so you need to decide the best niche for you. You can always expand to other niches if your business is successful. Here are some niches you may consider:

  • Organic hair care products
  • Natural hair care products
  • Anti-aging hair products
  • Hair kits and accessories
  • Other hair care products

Steps to Consider When Establishing Your Haircare Business

There are several things to consider in creating your line of private label hair products. You must decide on the niche with the highest demand in your area to boost your chances of higher sales. Here are some tips and tricks to help you:

  • Decide on your target demographics and the products you want to offer – Know the profile of consumers you want to sell your new products. Are you targeting young people, kids, or old ones? Do you want to offer products that promote hair growth or hair rejuvenation? After determining your targets, research, and learn how to formulate your private label hair products.
  • Look for a mentor – Find an expert in the industry to help you in developing your products and introducing them to the market. Having someone who knows the ins and outs of running a haircare business can help you avoid missteps and potential heavy losses. Make sure you are comfortable with your mentor to foster a better relationship.
  • Register your business and your products – To avoid legal issues, get the necessary business permits, patents, trademarks, insurance, and other regulatory requirements for your company and new products. Think of a unique company and product names to make your brand stands out in the market. You should also test your haircare offerings before selling them to your potential consumers.
  • Determine a competitive price to sell your products As a startup, you may price your offerings at lower prices than existing players. You may also try giving free samples to let people learn about your products. You can always increase your prices as your market grows.
  •  Strategize your marketing – Make a plan to market your products based on your budget. Some low-cost approaches are introducing your products to spas, salons, and supermarkets, creating a social media presence, distributing fliers, and installing billboards in strategic locations. You can also establish an online store to boost your market reach.

Creating your haircare product line can be both exciting and stressful. There will be lots of challenges and issues you will confront along the way. With the right support and determination, you can overcome all these tests and grow your business to greater heights.