Beauty, Defined: Titanium Dioxide

Yet another beauty term you probably don’t know, but that likely touches your face every day: titanium dioxide. Sounds scary, doesn’t it? Not so much! Read on and don’t be afraid.

ti·tan·i·um di·ox·ide (ty-TAY-nee-um di-OX-ide) n. An ingredient found in many mineral makeup and skincare products, titanium dioxide is a naturally mined mineral considered to be a very effective sunscreen.

Titanium dioxide protects skin from sun damage by reflecting the sun’s rays. Its light reflecting qualities are only surpassed by diamonds! It also offers full coverage and helps makeup stick to your skin.

Three cheers for titanium dioxide! It just goes to show it doesn’t have to sound pretty to make you pretty.

Found in: Monave Mineral Make Up, Pur Minerals, and yes, even the lauded Bare Escentuals BareMinerals (gasp! That’s right, granola girls – the biggest names in mineral cosmetics ALL have an ingredient that doesn’t sound like rose petals or eagle spit!)

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