Number Two: It actually does maintain your color, although not necessarily through the magical process they’d like you to believe occurs. Retaining your hair’s moisture will automatically keep your color brighter, as a)each strand is plumper, and b)drying products will actually remove any chemical residue remaining on your hair, causing the color to fade. That’s why every time you shampoo, your hair color gets a little less intense. It’s just science.
Still, if you want to maintain beautiful color and shiny, healthy hair, this product is a great way to go, chemically colored or otherwise.
The verdict: 8/10 – While Matrix’s other products are basically Biolage with a younger marketing demographic, this product actually does what it says, which is a rarity in beauty these days.
Matrix Color.smart Conditioner sells at Drugstore.com for $13.95.
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