You can snag some pretty darn good smelling candles in the air freshener aisle at Walmart, so why do certain candles that approach or far surpass the $100 mark have such a frenzied following?

Diptyque and Jo Malone are the two most famous names in luxury candledom, and it’s not just because they hit some passing fragrant fad. Rather, these producers of quality-scented, hand-poured wax have a great tradition of adding beautiful smelling elements to their worlds: Diptyque has graced its home Paris with style and scent since the early 60s, while Jo Malone hails from England and has been handcrafting unique and natural fragrance combinations since childhood. Continue reading Why Are High-End Candles Like Diptyque & Jo Malone So Popular? →