One of contemporary life’s greatest pleasures is pointing to something on a screen, sitting back and waiting for it to arrive at your door. That ecommerce has forever changed the way we shop is inarguable.

The business model has transformed the way consumers browse, compare, and purchase products, and this behavior continues to evolve. Now, whether or not that’s a good thing depends upon different things for different people.

Let’s take a look at the “Ecommerce Effect”. Continue reading The “Ecommerce Effect” →