You may recall my review of Malene Jorgensen’s book How to Start a Beauty Blog. Malene has written another lovely piece you ladies might be interested in entitled How to Become a Fashion Writer, devoted to fashion blogging. As with the first one, I was not disappointed.
My first book Go From Blog to Brand in 30 Days dealt specifically with branding yourself and your website, so I was delighted to find an entire chapter devoted to personal branding in Malene’s book. Malene outlines the visual elements of branding a website with examples from internet fashion giants. Malene goes on to talk about the more philosophical aspects of branding, and resounds with one important point I could not agree with more: treat your blog (fashion or otherwise) like a business.
Jorgensen’s book overflows with usefulness; as I perused her legal, organizational, and financial advice for bloggers, I wished I’d found it back when I began my blogging adventure and spent lots of time on the “error” step of trial-and-error. She even includes a sample business plan to help you make sure you cover all the bases, and monetization advice (the topic covered in my second book The Foolproof Guide to Monetizing Your Blog) for bloggers looking to leverage their site into some dough.