You’ve heard the hype everywhere: the Naked Palette is by far one of the biggest beauty products to emerge in the last few years. Heck, they’ve got 3 of them now, and offshoot palettes (plus knockoffs from other brands) to boot. But why is the Naked Palette the name on everyone’s lips?

Here are several reasons why Urban Decay’s Naked Palette has been so successful: Continue reading Why Is The Urban Decay Naked Palette So Popular? →