Home » Top Beauty Trends That Will Shape the New Year

Top Beauty Trends That Will Shape the New Year

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Have you been dying to switch up your makeup routine and try something new?

There’s a lot to love about the new beauty trends taking over 2020. And just because most of us are sitting home right now doesn’t mean you can’t reinvent your look with a few makeup and beauty tips that everyone (even celebs) are embracing right now. If you’re experiencing any kind of FOMO right about now, check out the top beauty trends you need to know about so you can stay in the loop and take your look in another direction for the new year.

1. Maximalist Nails

People are doing the most when it comes to their nails these days, like adding 3-D accessories, embellishments, and bold, fun colors. Some women have experimented with constellation designs, or added rhinestones, gemstones, and other accents that can make their nails stand out among the rest. Check out people on social media who are doing it big with maximalist nails for some inspiration for what you might want to do to yours. The best part about this is you can do this from home — no need to visit a salon. So let your creative side out to play and come up with a beautiful, unique design that gets heads turning.

2. Great Skin & Luxurious Lashes

One of the most popular beauty trends is developing a skincare routine that gives you beautiful, glowing skin and plumping up those lashes for a more luxurious look. Invest in the health of your skin and lashes with Rodan and Fields’ line of products, like the lash boosting serum. Say goodbye to mascara and hello to your new best friend. This nightly conditioning serum can give you the appearance of fuller, longer, darker-looking lashes and brows. It can also help you maintain moisture and enhance lash durability, protecting against breakage.

3. Crystal Embellishments for the Brows

Crystal-studded arches over the eyebrows is another trend people are latching onto this season — and it’s a trend we can get behind. A little lash glue and your choice of face and body gems is all it takes. Not only does it put a twist on the way we’d normally use crystals (like on the nails), but it makes for a beautiful aesthetic. Want to stir up some serious brow envy in 2021? Get yourself a few face and body gem sets to create a few different looks (even if you are just sitting at home). You can still dress up and inspire people on social media with your gorgeous, crystal-embellished eyebrows.

4. Gothic Glamour

If black is your color and you’re into gothic-inspired looks, you’ll love this new trend. Gothic glamour calls for dark, moody lipstick with a glossy finish, dark-colored mini-crystals for your eyes, black eyeliner, and dark, flirty lashes. Embrace gothic glamour like some top designers have (like Valentino) because while it might seem like gothic glamour is a trend for the catwalks, you can absolutely make it work for everyday looks as well. You can do any of the above suggestions with a smoky eye and dark nails if you just want to dip your toe in to see how it’s working for you. Do as little or as much as you feel comfortable doing — there’s no rule that says you can’t deviate a bit from the looks you’ve seen on catwalks.


Maintaining your health and beauty go hand in hand. Without beautiful, healthy skin, you’re not going to get the best results. So start finding ways to be kinder to your skin (like embracing a new skincare routine if you need to). And don’t be afraid to experiment with products that can help you look your best (like eye cream or lash growth serum) so you can go into 2021 feeling confident.

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